THUNDERCLAP ~ HOW TO USE IT EFFECTIVELY
So What is Thunderclap?
Thunderclap is a crowd-speaking platform that creates an amplification of your message through social media. You have a suggested number of days to reach your goal amount of supporters. For example 14 days to get 100 supporters. If you reach that goal within the allotted time. Then Thunderclap will send out a timed Facebook or Twitter post to create momentum so that all your supporters receive the post at the exact same time. The idea is that this will create greater awareness through the power of numbers.
Thunderclap Guidelines
Before you can send out a Thunderclap, it has to be approved. Follow the guidelines and you'll be on your way to reaching more people. Thunderclap is built to create awareness and change. There should be some kind of social cause, information, or just be geared toward benefiting others in some way. The example Thunderclap website gives is "from supporting the Violence Against Women Act to giving a shout-out to your city's basketball team." Your campaign should be beneficial in other ways than financial, therefore contests and giveaways are not accepted. And of course, (this should be a no-brainer) no foul or hateful language is accepted.
Thunderclap Categories
Book, Cause, Charity, Community, Creative, Digital Content, Education, Environment, Film, Health, Music, Other, Politics, Product, Publishing, Sports, Technology
How You Can Make Thunderclap Work For You
So since you can't directly promote your business there are other ways to make Thunderclap work for you. If your business is involved in a charity. Use your business's name and encourage people to support it with you. Lets say you are a songwriter and you are very passionate about domestic abuse and you have a song or two about the subject. Make a campaign pushing that song but with the focus on supporting that cause. Most everyone has something that they are passionate about. Take that passion and support it while creating your brand awareness.
After you create your campaign, post it to Facebook, Twitter, and Tumblr then e-mail your list about your campaign. Be sure to push your campaign and reach your supporter goal or your scheduled shout out will not be released.
Organizations and Businesses Using Thunderclap
MUSICIANS EMPOWERED, ASCAP, Make-a-Wish Foundation, Micheal J. Fox
Be Amplified and ThunderClap,
Sarah, Sarah's Blog
References: Thunderclap
Other Articles on Thunderclap
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